PROJECT NAME: FOOD TRUCK VS. FOOD TRUCK
PROJECT TYPE: BRAND IDENTITY
YEAR: 2023
The purpose of this project was to create two different brand positions for food trucks that serve food in the same categories.
FOOD TRUCK 1
POP’S BREAKFAST TRUCK
Since 2007, Pop’s Breakfast Truck has been providing home cooked breakfast, just like grandpa made it. What’s different about us is that we come to you, so you can waste less time finding good food during your busy work day.
FOOD TRUCK 2
6AM
6AM provides fast, hot, and delicious Tex-Mex breakfast foods to its customers. We are ready to serve the people that have to get up early for work and the people that are always running late and need a quick meal. Breakfast is the most important meal of the day, and our goal is to help start your day off right.
