During the logo brainstorming process, the team drew inspiration from Sweet Auburn's rich history as a center of black culture and a pivotal location in the civil rights movement. The significance of Sweet Auburn's history was a key factor in shaping the branding for Reflections Park. The Sankofa symbol, meaning "to retrieve" or "go back and fetch what you forgot," resonated strongly with both the team and the client. It embodies the concept of learning from the past to move forward. Additionally, birds, representing nature, freedom, and nurturing, were influential in the logo's design. The introduction of a new park in the area warranted emphasis, and the team aimed to subtly incorporate tree symbolism to highlight the park's natural essence, opting for a green leaf shape surrounding the Sankofa. Ultimately, the logo serves as a symbol for Sweet Auburn, honoring its past while paving the way for future generations.